Strategy

Single Release Checklist & Rollout Playbook

The 8-week plan managers charge four figures for.

A lot of what a manager does for a single release is run a checklist. This is that checklist, structured into an 8-week plan: when to set up pre-saves, what to send press, how to fill your content calendar, when to pitch DSPs, how to warm up ads, and exactly what to post on release day and the week after.

What's inside

• 8-week single rollout, week by week
• Pre-save setup, press-kit copy, content calendar
• DSP pitch timing and day-of post templates
• Week-2 retargeting plan